From The Heart, Inspiration, Lifestyle

An Open Letter to Brands – Fashion Bloggers Discrimination? Really

Hello Friends,

” What I know for sure is that speaking your truth is the most powerful tool we all have”- Oprah

If you don’t stand for something, you’ll fall for anything – my grandma told me this at the age of 5.

Those few words of inspiration cause a group of fashion bloggers to use their voices and speak up against the blatant discrimination against fashion brands such as Revolve. Discrimination against women of color, plus size and women over forty fashion bloggers.

 

Online fashion brand,  Revolve was blasted last week after posting photos of their most recent international trip. The same fashion bloggers that get invited to all their events year after year were in attendance.  So, what’s wrong with this you ask? Let me break it down for you.  As they, Revolve began posting pics of their trip to Thailand, it was clearly obvious that there were NO woman of color, curvy women, or women over 40, included on this trip per usual.revolve-around-the-world

 

This brand is known for taking lavish trips, hosting annual summer Hampton parties and inviting the same group of bloggers year after year. They even created their own award ceremony naming top bloggers in specific categories within the digital arena. None of which were woc, curvy or over forty. They’ve also been known for hiring popular black rappers to headline these events !

 

Bloggers UNITY we will not be silent

One blogger (Valerie Eguavoen ) spoke UP and called the brand out on this non-inclusive behavior. Instagram’s WOC jumped in to voice their feelings on the blatant discrimination from this brand and so many others. One blogger, who was photographed with the Revolve crew respond to the question as to WHY woc are clearly and regularly left out of these trips and events. Aimee Song of @Songofstyle replied stating that maybe, WOC where not invited to Revolve events because either these bloggers don’t exist therefore cannot be included or they simply are not big enough influencers.  Meaning, if they do not have millions of followers they are not relevent and that brands don’t know who there are.. What the f kinda bullshit is that?  There are HUNDREDS of WOC bloggers on the gram who hold down very impressive number. So, that was complete bullshit, she should have remained silent like the rest of her crew.

 

My Open letter to Brands

Dear Brands,

I shop your brand, work hard for my money and spend it in your store and on your ecom site. Women of color and over forty actually have more disposable income then your 30 something friends. We represent the largest group of women in the country. I am over forty, fashionable, and wear on trend clothing. Your continued disregard of me will force me to spend my dollars with brands who don’t disrespect me and an entire group of women. Did you know that women of color spend more money on hair care and beauty products than any other group of women in the country? Research it, you will see ! Thing is you’re a smart and successful brand, you already know this. What you don’t know is, I will not stop speaking on this topic of discrimination until one of two things happen. 1. You re-think and change your social media strategy to become inclusive of all women irregardless of the skin color, body shape or age.  2. You loss business and go under.

Seems harsh yes, but the days are not today when you get to take my money and disrespect me all at the same time. The days of racism may try to stay present and JIM CROW may be trying to make a come back, but it won’t happen as long as I have a VOICE. Your behavior is the exact reason why I created this blog to represent WOC color over forty. You might as well add a special label on your product that reads ” for 30-year-old whites or very light-skinned women” Because it would match your social media branding. Shame on you Revolve and brands alike !

New to the Game

I’m new at this blogger game and only have a few thousand followers. But, my followers have money to spend just like I do. They value and appreciate my product reviews and go out and buy brands I say I love. So, trust and believe, I have a VOICE and I am influencing.  The day will come when I will have millions of followers and ‘We’ won’t be buying what you’re selling ! I would  love to call out all the brands that are not even kind enough to reply to and email I’ve sent, or comment on the 10th flat lay I have posted sharing my love for your product. No harm no foul tho, good to know who is who.

Too all the brands that have reach out, reposted a photo of mine,  liked or commented on my page. Those who have collaborated with me, thank you for being a legit brand create amazing products for us ALL !

Oh, and to too all you bloggers out there apart of this problem intentionally or by quite mouth association. Remember when you only had a few hundred followers?  You know back when Instagram was a fad that no one knew would become this powerful shopping/sales driver. We followed you because we were digging your style, and your feed and we trusted you. Yea, BYE!  

 

Keep your freebies

What I am most upset about is the lack of diversity within certain brands and how seemly acceptable this all is. Especially, as it relates to partnerships, collaborations and opportunities for bloggers like me.  And, when I say ” partnerships,” I don’t mean being sent FREE products!

We are amazing content creators and creatives. We are beautiful and, we look dope in just about anything we put on our shapely dark bodies. So, paid us in good old American dollars and keep the free products for holiday gift baskets !

xoxo, Andrinique