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From The Heart, Inspiration

Digital Influencing Is Not my Jam- Says Forty Plus Ten

Digital Influencing Is Not my Jam ! 

Ever get caught up in the HYPE of what’s trending? I did. After a year of having entered the world of Digital Influencing by blogging and reviewing skin care products, makeup favorites, curly hair care products, and fashion trends, I realized, Digital Influencing is not my JAM! For the last 3 months you may  have noticed that I have gone MIA on my blog. I initially did not know why, and chalked it up to WRITERS BLOG and lack of INSPIRATION. The interesting thing was, I wasn’t missing it. This last month, I had to circle back on advice I often give to people. People at work, my family, my friends and even random strangers. The advice is, in order to live your life’s purpose, and live your ” BEST LIFE” you have to do what you LOVE. I ask, what is the thing you would do for FREE all day? That thing that you love so much, you would not care if no one paid you to do.  That is your PURPOSE ! You are so happy doing  ” IT ” that time fly’s by, and you’re not the lease bit exhausted but instead, you’re energized.  I wasn’t doing that anymore, and that was  the problem, that was the ” WRITERS BLOCK”


Those of you who know me personally know that I am the GOAL COACHER, not a digital influencer /instagram celebrity wanna-be!  You come to me feeling like you can’t do something, and by the time we’re done chatting, you feel like you could RULE the world!  That is my GOD giving gift, I’ve always had it. However, I wasn’t always so good at flipping the script for myself.  My work for the last few years has been OWNING my gifts and taking my own advice.  I have a nack for pushing others out of their comfort zone and going after their dreams, but for me, not so much.


I have had so many obstacles thrown my way that I could write a book ( and I intend too ). I have worked really hard at accepting and believing in myself. As long as I made others feel good about themselves and their dreams, that was all that mattered to me. That is the trapped that I found myself in so many times. Then one day out of the blue,  my higher power whispered to me, what about you?  You see, I am really good at creating my own blocks/distractions. Which I really create out of fear, not any real fear, but things I created from a place of not feeling good enough.  Makes no sense, but remember FEAR is liar, and never makes any real sense.

Other- dope- version-of-myself


The block I created was, creating Forty Plus Ten as a fashion-beauty-lifestyle Blog. My thought was, I will create a digital following based on what people are really interested in and then sprinkle in the content that I really want to talk about. Don’t get me wrong, I  love trying new products and I LOVE anything FASHION. But, that’s not what fills me up, inspiring and motivating people to live their life’s purpose is what I am really ” OBSESSED” with.  My fear was, maybe people would not be interested in finding their truth or hearing from me. I mean who am I to speak on this? I even went as far as to  created a 2nd instagram feed at _the_truth_within I legit needed some presence of what I really love on social media. I know, so crazy !


Thank goodness that self reflection is a regular routine for me. Even when, I turn my head away from the truth, I cannot help but turn back. I have to be authentically who I am and I always come back to that. So, no I haven’t had writers block nor have I been un-inspired. I just accepted that I did not  created Forty Plus Ten to be another fashion Blog. I created it to be a place of truth, and real-ness , inspiration and motivation.  For women to identify their life purpose, or find it again if they had lost it in the mist of raising families and to really do what brings them true JOY and HAPPINESS.



Maybe people will be inspired, maybe they won’t.. but what I do know is, I will be doing what makes me HAPPY, and that is being a beneficial presence on this planet, being of service and in turn, living my ” best life “.  What can you now expect from Forty Plus Ten? You can expect less ” beauty stuff ” and more life -changing inspo. I will leave the makeup, skin care and fashion  to the influencers who have that handled.  I will  stay in my lane and create content on  things that make me feel most impactful and inspiring. There are many other things I feel like I should be speaking too.. This last week we lost 2  seemly ” happy” and ” successful” people to suicide, and we where all shocked, rightful so! Clearly there is a BIGGER conversation that we need to be engaged in and I want to use my platform to be helpful were I think it matters.

My intention for Forty Plus Ten is to be a space for us to share our thoughts , feelings, successes and challenges. A place for thought-provoking conversations to go down and to collectively create change and shine light were it’s dark. 

I welcome you all and thank you for being here, 

Be Well, Andrinique

Inspiration, Lifestyle

MIA- Where in the world is FortyPlusTen?

Hey Friends,

I know….WTH, where have I been this pass month? I have been writing as a guest writer on a well known skin care brand.. ( Stay tune this month ) ..

And, working on a project that is finally coming together for Forty Plus Ten ! It’s so GOOD. Let’s just say it’s the Forty Plus Ten blog on another level 🙂

More things Fashion, Skincare ( including MAKEUP ), Curly hair,  Lifestyle ( travel, fitness , yoga & mediations.. Forty Plus Ten won’t be just on written page anymore. Think LIVE….heheee !



From The Heart, Inspiration, Lifestyle

Blogger Discrimination ~ More Diversity

Hello Friends,

Blogger Discrimination~ More Diversity


” What I know for sure is that speaking your truth is the most powerful tool we all have”- Oprah

Those few words of inspiration cause a group of fashion bloggers to use their voices and speak up against the blatant discrimination against fashion brands such as Revolve .  ‘Blogger discrimination’ towards  women of color, plus size and women over forty.

More Diversity Please

Online fashion brand,  Revolve was blasted last week after posting photos of their most recent international trip. The same fashion bloggers that get invited to all their events year after year were in attendance.  So, what’s wrong with this you ask? Let me break it down for you.  As they, Revolve began posting pics of their trip to Thailand, it was clearly obvious that there were NO woman of color, curvy women, or women over 40, included on this trip per usual.




No hate or shade, just facts!

This brand is known for taking lavish trips, hosting annual summer Hampton parties and inviting the same group of bloggers year after year. They even created their own award ceremony naming top bloggers in specific categories within the digital arena. None of which were woc, curvy or over forty. They’ve also been known for hiring popular black rappers to headline these events !


Bloggers UNITY we will not be silent

Blogger Valerie Eguavoen from On a Curve  spoke UP and called the brand out on this non-inclusive behavior. Instagram’s WOC jumped in to voice their feelings on the blatant discrimination from this brand and so many others. One blogger, who was photographed with the Revolve crew respond to the question as to WHY woc are clearly and regularly left out of these trips and events.

Aimee Song of @Songofstyle replied stating that maybe, WOC where not invited to Revolve events because either these bloggers don’t exist therefore cannot be included or they simply are not big enough influencers.  Meaning, if they do not have millions of followers they are not relevent and that brands don’t know who there are.. What the f kinda bullshit is that?  There are HUNDREDS of WOC bloggers on the gram who hold down very impressive number. So, that was complete bullshit, she should have remained silent like the rest of her crew.


My Open letter to Brands

Dear Brands,

I shop your brand, work hard for my money and spend it in your store and on your ecom site. Women of color and over forty actually have more disposable income then your 30 something friends. We represent the largest group of women in the country. I am over forty, fashionable, and wear on trend clothing. Your continued disregard of me will force me to spend my dollars with brands who don’t disrespect me and an entire group of women.


Check the stats

Did you know that women of color spend more money on hair care and beauty products than any other group of women in the country? Research it, you will see ! Thing is you’re a smart and successful brand, you already know this. What you don’t know is, I will not stop speaking on this topic of discrimination until one of two things happen. 1. You re-think and change your social media strategy to become inclusive of all women irregardless of the skin color, body shape or age.  2. You loss business and go under.

Seems harsh yes, but the days are not today when you get to take my money and disrespect me all at the same time. The days of racism may try to stay present and JIM CROW may be trying to make a come back, but it won’t happen as long as I have a VOICE. Your behavior is the exact reason why I created this blog to represent WOC color over forty. You might as well add a special label on your product that reads ” for 30-year-old whites or very light-skinned women” Because it would match your social media branding. Shame on you Revolve and brands alike !


New to the Game

I’m new at this blogger game and only have a few thousand followers. But, my followers have money to spend just like I do. They value and appreciate my product reviews and go out and buy brands I say I love. So, trust and believe, I have a VOICE and I am influencing.  The day will come when I will have millions of followers and ‘We’ won’t be buying what you’re selling ! I would  love to call out all the brands that are not even kind enough to reply to and email I’ve sent, or comment on the 10th flat lay I have posted sharing my love for your product. No harm no foul tho, good to know who is who.

Too all the brands that have reach out, reposted a photo of mine,  liked or commented on my page. Those who have collaborated with me, thank you for being a legit brand create amazing products for us ALL !



Check yourself before you wreak yourself

Oh, and to too all you bloggers out there apart of this problem intentionally or by quite mouth association. Remember when you only had a few hundred followers?  You know back when Instagram was a fad that no one knew would become this powerful shopping/sales driver. We followed you because we were digging your style, and your feed and we trusted you. Yea, BYE!


Keep your freebies

What I am most upset about is the lack of diversity within certain brands and how seemly acceptable this all is. Especially, as it relates to partnerships, collaborations and opportunities for bloggers like me.  And, when I say ” partnerships,” I don’t mean being sent FREE products! We are amazing content creators and creatives. We are beautiful and, we look dope in just about anything we put on our shapely dark bodies. So, paid us in good old American dollars and keep the free products for holiday gift baskets !

xoxo, Andrinique


Inspiration, Lifestyle

My Top 5 Favorite Books

Hi Ladies,

You can tell a lot about someone by the books they read.  People can try to portrait a persona, but you can always tell who they really are by the books they read. To me anyway !  I’m obsessed with real BOOKS, not kindles or e books, especially hardcovers ! And, I love the smell of a new book LOL.

Here’s a list of my favorite books, which BTW was hard to narrow down.

  1. The Four Agreements – Don Miguel Ruiz
  2. The Alchemist – Paulo Coelho
  3. This Thing Called You – Ernest Holmes
  4. A Return to Love – Marianne Williamson
  5. Your a Badass – Jen Sincero

As you can see, I tend to read books that cause self reflection and books that awaken the truth of who we are.. And, a tons of yoga books, of course 😉


I am currently reading Trust – Iyanla Vanzant. It’s all about the 4 essential trust; Self , God, Others and Life.  A real  eye opener !

What are some of your faves?

xoxo, Andrinique